Senior Director CRM Hub Operations page is loaded

Senior Director CRM Hub OperationsApply locations London time type Full time posted on Posted Yesterday job requisition id 0000026386 Job DescriptionAre you interested in step changing the LEGO Group CRM Capabilities and Operations to deliver more personalised experiences across the LEGO Branded channels eco-system and joining a value driven company in an exciting global role?Kickstart an exciting career as the

Senior Director of CRM Hub Operations ! This role is based in our London HUB, and we offer a hybrid working model, which includes 3 days in the office and 2 days working from home.As we approach the holiday season, please note that there may be delays in the recruitment process. Establish and operate a best-in-class CRM Hub

as a shared marketing service for the LEGO Group and key partners, delivering contextual, personalised communications that drive CRM growth and return on investment.Empower the CRM Hub team

to manage and implement dynamic CRM campaigns and lifecycle programmes at scale, ensuring alignment with agreed goals.Develop and optimise the CRM Hub operating model

for effective demand planning, resource allocation, and timely delivery in line with service level agreements.Lead the CRM communication strategy

in collaboration with key functions across DCE and OLA, sourcing content for impactful, personalised messaging at scale.Enhance CRM localisation processes

for priority markets, driving additional value in campaigns and lifecycle programmes.Implement an integrated CRM testing framework

to ensure quality and identify continuous improvement opportunities across campaigns and lifecycles.Drive CRM reporting and optimisation

, keeping senior collaborators informed on performance and recommending improvements for ongoing initiatives.Advance CRM Hub capabilities

in partnership with digital product and engineering teams, ensuring aligned priorities for CRM and personalisation.Monitor operational goals and performance tracking

for CRM campaigns and lifecycles, while hiring, coaching, and developing a high-performing operations team.This is a key leadership position responsible for establishing and operating the CRM Hub as a shared marketing service for the LEGO Group. Leading a team of CRM experts to build, test, operate and optimise dynamic campaigns, lifecycle trigger programs globally, with localization for prioritised key markets.The function will collaborative effectively across multiple business areas to deliver on the CRM needs, helping to drive more engaged members with purchase and contribute towards improving their Client Life Value.Solid experience in leading top-tier CRM operations and development on a global scale.Proven track record in managing CRM campaigns and lifecycle operations for large businesses worldwide.LI-HybridSo, if you''re interested in this role we encourage you to apply as soon as possible.Family Care Leave

- We offer enhanced paid leave options for those important times.Insurances

– All colleagues are covered by our life and disability insurance which provides protection and peace of mind.We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.Colleague Discount – We know you''ll love to build, so from day 1 you will qualify for our generous colleague discount.Bonus - We do our best work to succeed together. When goals are reached and if eligible, you''ll be rewarded through our bonus scheme.Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Join the LEGO team today.Children are our role models. He persevered against the odds until his business was a success. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward.