Overview

Marketing Automation and Demand Generation Lead - Senior Manager at Grant Thornton UK. Join to apply for the Marketing Automation and Demand Generation Lead - Senior Manager role at Grant Thornton UK.We are on a mission to put our clients at the heart of everything we do. To help us meet our ambitious growth targets, we’re hiring a Marketing Automation and Demand Generation Lead—a leader who will drive the adoption and evolution of marketing automation across the business. This is a pivotal new role within our Marketing team. You’ll lead the development and execution of a firm-wide marketing automation strategy, enabling smarter, data-driven engagement and supporting our “One Firm” growth ambition. We’ve unified our data and are ready to deliver a differentiated client experience based on behavioural triggers—not assumptions. Now we need a leader to bring this vision to life.Responsibilities

Lead the development and execution of a comprehensive marketing automation and demand generation strategy aligned with business growth objectives.Champion an “automation-first” mindset across marketing, BD, and client teams—coaching and influencing stakeholders to adopt new ways of working.Identify and prioritise automation opportunities across the sales and marketing lifecycle, ensuring measurable impact.Own and evolve our campaign framework, lead management processes, and governance—including lead scoring models and qualification criteria.Drive the integration of automation into our ABM strategy, ensuring personalised, scalable client engagement.Collaborate with senior stakeholders across Marketing, BD, Digital, and Data, to embed automation into strategic initiatives.Ensure compliance with GDPR and other data privacy regulations, embedding best practices into all automation activities.Leverage client insights and behavioural data to inform campaign design, content strategy, and investment decisions.Build and lead a high-performing marketing automation team, while mentoring colleagues across the business on best practices.Stay ahead of the curve on marketing technology, AI, and automation trends—bringing forward recommendations to enhance our capabilities.Minimum requirements

Proven experience leading marketing automation and demand generation strategy in a complex, matrixed organisation—ideally within professional services or B2B.Deep expertise in platforms such as Microsoft Dynamics 365 Customer Insights Journeys (and/or HubSpot, Marketo, Pardot, Eloqua).Strong analytical skills with the ability to translate data into actionable insights.Excellent stakeholder engagement and influencing skills, with a track record of driving change.Strong project management capabilities—able to juggle multiple priorities and deliver at pace.Solid understanding of digital marketing, including SEO, SEM, and performance measurement.Experience working with offshore or distributed teams, with the ability to manage collaboration, communication, and delivery across time zones.Preferred qualifications

Experience embedding marketing automation into ABM and demand generation strategies.Familiarity with web analytics tools (e.g., Google Analytics) and A/B testing methodologies.Certifications in marketing automation platforms (e.g., HubSpot, Marketo) are a plus.About Grant Thornton UK

We’re a UK member firm of a global network of independent audit, tax and advisory firms. We value quality, inclusion and integrity, and we aim to deliver a better client experience—personal, proactive and agile.

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