Head Of Marketing - Fashion Brand

Essex area

Salary - Upto -80k

Zachary Daniels are partnered with a fast-growing UK fashion retailer known for its trend-led, affordable collections and strong digital presence. With a loyal customer base, frequent new launches and continued investment in ecommerce and customer experience, the business has established itself as a leading name in accessible fashion.

The Role:

We are looking for an experienced and commercially minded Head of Marketing to lead the marketing function for a growing fashion brand. This is a strategic leadership role, responsible for developing and executing the overall marketing strategy while leading a high-performing team across brand, digital and customer marketing.

Key Responsibilities:

• Develop and deliver the overall marketing strategy in line with business objectives.

• Oversee all marketing channels, including:

• Paid Media

• Social Media

• Brand Marketing

• CRM

• Loyalty

• Influencer Marketing

• PR

• Own and manage the annual marketing calendar, ensuring all campaigns and launches are effectively planned and executed.

• Lead the planning and delivery of brand activations, events and experiential marketing initiatives.

• Drive influencer marketing strategy, building impactful partnerships that enhance brand visibility.

• Set clear KPIs across the marketing function, monitoring performance and identifying opportunities for continuous improvement.

• Own and manage the marketing budget, ensuring effective allocation of spend and strong return on investment.

• Collaborate closely with internal stakeholders to deliver integrated campaigns across all customer touchpoints.

About You:

• Proven experience in a senior marketing leadership role within the fashion industry.

• Strong experience across brand, digital and performance marketing.

• Demonstrated success in managing multi-channel marketing campaigns.

• Experience leading and developing marketing teams.

• Strong commercial awareness with experience managing budgets and KPIs.

• Excellent stakeholder management and communication skills.

• Passion for fashion, brand building and delivering best-in-class customer experiences.

Why Apply:

• Join a well-established, fast-growing fashion retailer with an ambitious vision for the future.

• Lead and shape the entire marketing strategy, with genuine autonomy to make an impact.

• Manage a talented in-house team spanning Paid Media, Social, CRM, PR and Influencer Marketing.

• Play a key role in driving brand growth across digital, retail and customer channels.

• Lead exciting brand activations, influencer partnerships and high-profile marketing campaigns.

• Own the annual marketing calendar, ensuring innovative and commercially successful campaign delivery.

BH36883