OverviewOwn and deliver the brand strategy, creating content that builds trust, engagement, and commercial value. Lead the creation of inspiring, multi-channel storytelling across PR, social, influencer, website, and brochureware. Develop structured messaging for different customer segments and products. Manage the Content Calendar to align internal and external communications with business goals. Collaborate across marketing, commercial, and service functions to ensure seamless content delivery. Lead a high-performing team and manage agency partners, fostering development, creativity, and accountability. Monitor performance using metrics such as engagement, traffic, impressions, share of voice, conversion, and sentiment. Drive continual improvement, innovation, and customer-focused marketing that enhances the McCarthy Stone experience.

Core Capabilities

Strategic Communicator - Shapes compelling narratives and engages stakeholders at all levels.

Creative Problem-Solver - Generates innovative ideas and translates insights into actionable strategies.

Data-Driven Insight - Uses analytics to inform decisions, track sentiment, and optimise campaigns.

Collaborative Negotiator - Builds strong relationships with agencies and internal teams to deliver results.

Content Strategist - Crafts engaging editorial calendars, multi-channel campaigns, and brand narratives.

Inspirational Leader - Motivates teams, sets clear expectations, and fosters a culture of creativity and accountability.

Reputation and Crisis Manager - Confidently protects and strengthens brand reputation.

At McCarthy Stone, we celebrate diversity and promote equality and inclusion amongst our colleagues. We welcome applications from all, regardless of personal characteristics or background. All applications will be reviewed as soon as they are received, and we hold the right to appoint before the closing date.

Competitive Salary + Discretionary Bonus

Company Pension Scheme

Choice of Company Car/Car Allowance

Life Assurance

Professional Subscriptions paid for

Lifestyle/Health and Wellbeing:

24 days holiday (rising to 28) plus Bank Holidays

2 fully paid volunteering days per year (supported by the McCarthy Stone Foundation)

Health benefits such as Private Health Care (Employee Only); Remote GP, 24/7 access to EAP Services (including counsellors and legal advisors) and eyecare voucher

Colleagues Benefit Booklet with a range of store offers discounts and promotions

Family Friendly Policies

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