Job Title: Sales andamp; CRM Analyst Location: London- 2 days on site Salary/Rate: £40,000 - 60,000 a yearThe RoleMy client is seeking a Sales andamp; CRM Analyst to support its growing marketing, media and commercial function. This role sits at the intersection of Sales, Data, Technology and Operations, providing analytical, reporting and operational support to senior commercial stakeholders.The role is well suited to a mid-level or ambitious junior professional with experience in CRM systems, data analysis, marketing and media campaigns and commercial reporting within a financial services, fintech or RegTech environment. It is not a quota-carrying sales role, but a critical enablement position that ensures sales execution is data-driven, well governed and scalable.In addition, the role will support data-driven marketing and media campaigns, working closely with in Sales to track campaign performance, analyse lead sources, and optimise conversion from marketing activity into qualified pipeline.Key ResponsibilitiesMaintain and administer the firm''s CRM system, ensuring data accuracy, completeness and consistency.Produce pipeline, conversion and forecast reporting to support senior sales leadership.Lead the execution and tracking of marketing and media campaigns (eg LinkedIn, website, webinars, email outreach), ensuring accurate capture of leads within the CRM.Analyse campaign performance metrics including lead source, conversion rates, cost per lead and pipeline contribution