General Manager (Motorcycles)

Overview
Vehicle Sales Manager / General ManagerSalary:
45,000 - 100,000 per annumLocation:
DorsetWe are seeking an experienced
Vehicle Sales Manager
or, for highly experienced candidates, a
Selling General Manager
to lead a fast-paced, high-volume motorcycle retail operation.The business represents a range of market-leading motorcycle brands alongside emerging entrants, with both
new and used sales
contributing to ambitious annual targets. This is a hands-on, demanding role offering an exceptional remuneration package for a high-performing individual.Key Responsibilities
Lead a high-volume motorcycle sales operation, including
used all-makes inventory
management.Deliver annual new vehicle sales targets (circa 450 units) and exceed used vehicle sales targets (600+ units).Maximise revenue through upselling
parts, accessories, clothing, GAP, and warranty products .Implement and embrace effective
sales processes and enquiry management technology .Develop and maintain a
CRM strategy
to build a strong community reputation.Provide inspiring leadership to create an
engaged and motivated team .Collaborate with marketing to support events and promotional activities.Requirements
Proven experience in a
high-volume motorcycle or automotive retail environment .Strong leadership and team management skills.Commercially minded with a focus on
sales growth, targets, and customer experience .Confident with
CRM systems and digital sales tools .Working Hours
Typically 40 hours per week, including
Saturdays
(day off provided during the week).Occasional
Sunday attendance
may be required for special events.Benefits
Competitive salary plus performance-related rewards.Use of demonstration vehicles.Staff purchase scheme.Car benefit scheme and health cash plan.Cycle-to-work scheme and staff discounts.Employee Assistance Programme and wellbeing perks.This is an exciting opportunity for a motivated, experienced individual to take ownership of a busy motorcycle sales operation and drive both sales performance and team success.
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