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Head of Multichannel Marketing

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Head of Multichannel Marketing

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IIRUC SERVICE SAHead of Multichannel Marketing | North West | Salary up to £90k + Benefits | Retail

About The Role

We are looking for an experienced and commercially minded

Head of Multichannel Marketing

to join a growing retail business at a pivotal moment of transformation. This is a high-impact role that blends strategic leadership with hands-on delivery across all key marketing touch points.

As

Head of Multichannel Marketing , you will own and drive the end-to-end customer journey across digital and offline channels. You''ll be responsible for ensuring consistency, innovation, and effectiveness in how the brand engages with customers, ultimately driving traffic, conversion, and loyalty.

This is a fantastic opportunity for someone who thrives in a change-oriented environment, is excited by the opportunity to shape a marketing function, and wants to make a visible difference in a growing business.

Key Responsibilities

Lead the multichannel marketing strategy across digital, in-store, and direct-to-consumer activityOwn the performance and evolution of the transactional website, working closely with ecommerce and product teams to drive sales and user experience improvementsOversee digital marketing campaigns including paid media, SEO, and affiliatesManage CRM and loyalty programmes, driving customer retention and lifetime valueLead content and engagement across all social media platformsCollaborate with internal stakeholders and external agencies to ensure cohesive brand messaging and deliveryMonitor performance data, report on KPIs, and adapt strategies to optimise resultsInspire and lead a small, growing team-encouraging pace, collaboration, and innovation

What We''re Looking For

Proven experience in a senior marketing role within retail, ideally with ecommerce experienceStrong knowledge across key channels: website management, digital acquisition, CRM/loyalty, social media, and contentA commercial mindset with a focus on ROI and customer valueAble to operate at both strategic and tactical levelsExperience leading change and building teams in a fast-evolving environmentStrong leadership, communication, and collaboration skills

As

Head of Multichannel Marketing , you''ll be stepping into a business ready to invest in growth. This is your chance to build something, influence direction, and work with a brand that''s aiming higher.

If you''re a passionate marketer who wants to make a tangible impact in a retail business that values ideas and action, we''d love to hear from you.

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LNKD1_UKTJSeniority level

Seniority level DirectorEmployment type

Employment type Full-timeJob function

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