Axi Recruitment is partnering with a well-known retail brand to find their next Digital Marketing Assistant! Are you data-driven, creative, and ready to make an impact in a fast-paced environment? Job responsibilities as a Digital Marketing Assistant will include: Plan and execute seasonal email marketing campaigns, supporting retention and trading objectives through segmentation, personalisation, and brand-aligned messaging. Track and report on key KPIs, providing campaign performance insights during weekly trading meetings. Use A/B testing and analytics to refine timing, content, and design. Enhance customer segmentation using engagement data and Bloomreach best practices to improve campaign targeting and relevance. Maintain and grow a healthy email and SMS database. Develop initiatives to increase opt-ins via digital, in-store, and partnership channels. Lead SMS channel growth, aiming for 100k opt-ins. Build and deliver seasonal plans that align with marketing goals and drive subscriber engagement. Support catalogue delivery by coordinating audience selection, production timelines, and approvals, in collaboration with the CRM Strategy Manager. Qualifications: A degree in Marketing, Communications, Business, or a related field. Requirements: At least one year of experience in a digital marketing role. Familiarity with CRM platforms, Google Analytics, and campaign tools. Excellent written and verbal communication. Strong copywriting, editing, and content development sk