We are looking for a driven and commercially focused Business Development Executive to join our growing team. This is a high-impact role that sits at the heart of our revenue engine, bridging the gap between marketing activity and meaningful sales engagement.Beyond simply generating leads, you will play a key role in shaping the first impressions of LIMA. Your focus will be on generating demand, qualifying opportunities, and ensuring a consistent flow of well-matched appointments into the sales pipeline, helping drive sustainable business growth across our key vertical markets in both the public and private sectors.Day to day you will: Proactively generate outbound leads through telemarketing, LinkedIn and other demand-generation activity targeting agreed vertical markets.Manage inbound leads by responding to marketing enquiries, qualifying prospects and uncovering customer challenges.Engage with decision-makers at all levels to build trusted relationships through a consultative, outcomes-focused approach.Act as a brand ambassador for LIMA, representing the business at online and in-person events.Work closely with the Marketing team to plan campaigns, follow up on activity and provide feedback on performance.Consistently achieve targets by booking sales-qualified meetings with key decision-makers.Maintain accurate and up-to-date lead information and status within HubSpot.Liaise with Sales and Marketing teams on campaign planning, SAA progress and pipeline contribution.Build a