Head of Sales and Marketing (Maternity Cover)
Reporting to the Managing Director, the Head of Sales and Marketing will lead Cadogan Hall to maximise revenue and awareness. The role will create and deliver the marketing and sales strategy, manage the Hall''s marketing and sales department, and forms part of the senior management team. With overall responsibility for both creating demand for our programme and managing the resulting ticket sales, this is clearly a pivotal role. BACKGROUND TO THE ROLE Cadogan Hall''s busy programme demands a robust and technically dynamic box office service and a marketing function that brings imagination and flair to selling a very diverse programme where virtually every event is unique rather than part of an extended run. The Hall uses the Spektrix ticketing system, selling around 230k tickets each year, with over 95% of these tickets sold online. Anticipating and implementing the opportunities afforded by new technologies is a priority. We are known for our friendly and trusted customer service, and our audiences now expect the same shopping experience that is available from global ecommerce sites. The successful candidate will inspire the marketing team with both strategic vision and the detailed knowledge of how to generate an audience for any event, whether that is a visiting symphony orchestra or an improvised jazz quintet playing in the foyer. Finding new audiences in the digital space and leading our team in this is a key priority. Demonstrating ROI across every marketing channel is
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