The Advocate Group is proud to be representing a leading global spirits business in the search for an experienced PR Manager. This is a senior, high-impact role with responsibility for external and internal communications across the UK business, spanning brand, corporate and advocacy activity.The RoleThis role leads the development, delivery and evaluation of PR and communications strategies that strengthen the reputation of both the business and its portfolio of premium spirits brands in the UK.Sitting within the Marketing team, the PR Manager will work cross-functionally with teams including HR, Commercial, Customer Marketing and Digital, while also partnering closely with senior stakeholders at global level.The role also plays a key part in building and maintaining strategic external partnerships, including government bodies, trade associations and international cultural institutions.Key Responsibilities Lead strategic PR, influencer and communications activity for five core brands, including creative campaigns, events, influencer strategies, activation and crisis communications where required.Advise on PR and communications strategy for additional brands within the wider portfolio.Act as the main UK point of contact for PR and communications requests from global teams, collaborating with international PR communities on shared initiatives.Oversee measurement and evaluation of all PR and influencer activity, working closely with Marketing and Business Intelligence.Appoint a