Senior Product Manager - HCP Growth
Senior Product Manager - HCP GrowthLocation: Leatherhead + London - 4 days p/wSalary: 80-90k + BenefitsType: PermanentNo Sponsorship Available The role: Make the platform something healthcare professionals choose to log in to, again and again The platform is where UK healthcare professionals find approved, trustworthy medicines information. Huge numbers use it, but most do so anonymously. Our highest priority is to turn that audience into a verified, logged-in and engaged one. That growth is the foundation for everything else we build. You will own the growth of recurring, logged-in HCP users. Marketing owns acquisition and conversion. You own what happens next: activation, retention and engagement, turning a registration into a regular habit. You will be the single owner of that outcome. You will have dedicated engineers and partner with our data science team, and you will direct shared design, research and product marketing capabilities, working hand in hand with Marketing. What you''ll own in your first 12 to 18 months:Grow recurring monthly logged-in HCPs against staged targets, starting with pharmacists and expanding to other professions.Fix the front door. Redesign registration, authentication and single sign-on to remove first-login friction.Know the users. Build robust HCP personas with data and research, and use them to focus the product on real clinical jobs to be done.Define the value exchange. Agree the principles for what earns a login, then build the content ..... full job details .....
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