This role leads the organisation''s email, SMS and push contact strategy while helping deliver a smooth transition to a new Microsoft Dynamics CRM. It also manages two associates and works with teams across the charity to improve engagement, data quality and automated customer journeys. Client Details The client is a long-established UK charity involved in public engagement, education and community-focused programmes. Description Leads the organisation-wide contact strategy across email, SMS and push.Manages the transition to a new Microsoft Dynamics 365 CRM and moves the organisation towards automated journeys.Works with teams across both commercial and charitable areas to support key campaigns.Ensures best-practice data management, including accuracy, cleanliness and compliance.Builds and optimises automated customer journeys using the Customer Insight Journeys platform.Drives a test-and-learn culture through A/B testing, analysis and reporting.Influences CRM implementation and collaborates with internal and external technical partners. Profile Strong experience in CRM, marketing automation and delivering digital customer journeys.Confident working with data, segmentation and analytics to drive better engagement.Hands-on skills with enterprise CRM platforms such as Microsoft Dynamics or similar.Able to manage multiple stakeholders and work across both commercial and charitable teams.Skilled at improving data quality, deliverability, consent and compliance.Comfortable lead