Overview

Direct pay range is provided by Datatech Analytics. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range: Direct message the job poster from Datatech AnalyticsPosition

Senior Marketing Performance AnalystHybrid working: 2-3 days in London offices, remainder at homeJob Reference: J13003Responsibilities

Deliver fast, insightful analysis of marketing performance to optimise future activitySupport the creation and testing of predictive models and customer segmentation strategiesDrive continuous improvement in CRM outcomes and customer personalisation effortsDesign and maintain intuitive performance dashboards for marketing teamsTranslate customer and campaign data into clear, strategic recommendationsSupport a culture of experimentation and insight-led decision-making within marketingQualifications

Graduate and/or postgraduate degree in a relevant discipline (e.g. STEM, Maths, Statistics, Physics but not exclusively) or equivalent experience.Previous experience in a commercial, CRM, or marketing analytics role is essential.Hands-on experience with campaign evaluation techniques and uplift modelling as well as being comfortable working in fast-paced environments.Technically proficient in SQL and Excel, as well as competent with Data visualisation software, Power BI preferrable.Strong communicator, able to influence through data storytelling.Additional details

Seniority level: Mid-Senior levelEmployment type: Full-timeJob function: Analyst, Science, and MarketingIndustries: Gambling Facilities and Casinos, Retail, and Consumer Services

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