We are recruiting on behalf of a fast-growing and innovative business looking to appoint a Digital Marketing Executive to support the delivery of high-impact digital campaigns across both B2B and B2C audiences. This is a fully office based role based in Leeds City Centre.This is a broad, hands-on marketing role suited to someone who enjoys working across social media, paid advertising, SEO, email marketing, content creation, website management and analytics. The successful candidate will play a key role in driving brand awareness, customer engagement, lead generation and online sales while leveraging AI tools to improve campaign efficiency and performance.Key ResponsibilitiesManage and grow the company''s digital presence across platforms including LinkedIn, Instagram, TikTok, Facebook and YouTube.Support the planning, execution and optimisation of paid advertising campaigns across Google, Meta and LinkedIn.Create engaging digital content including social media posts, blogs, email campaigns, landing pages and wider campaign assets.Assist with SEO and website optimisation to improve search visibility and user experience.Build and manage email marketing campaigns and automated customer workflows.Update website content and support e-commerce and lead generation activity.Monitor and analyse campaign performance using tools such as GA4 and provide actionable reporting insights.Support partnership, affiliate and referral marketing activity.Use AI-powered tools to enhance content cr