Overview

Position:

Head of Media PlanningLocation:

London (Hybrid – 3 days in the office)Contract:

Full-timeSalary:

£70,000–£80,000 + BenefitsLime Talent is partnering with a high-growth branded food company as they continue their UK expansion. With major investment going into brand building and media activation, they’re hiring a Head of Media Planning to lead the development, optimisation and measurement of their paid media strategy. You’ll manage a small team and collaborate with best-in-class media and creative partners to deliver campaigns that drive brand growth.The roleReporting to the Director of Brand and Marketing, you’ll take full ownership of the media strategy across all paid channels. You’ll be responsible for planning, tracking and analysing performance, maximising return on investment, and ensuring media plays a central role in the brand’s long-term growth.What you’ll do

Build and execute an annual media strategy and channel plan, aligned to brand and commercial goals.Manage agency partnerships to deliver impactful, insight-led campaigns with strong ROI across a £5m+ budget.Lead media planning and buying across TV, digital, OOH and partnerships, optimising the channel mix.Oversee campaign measurement, reporting and post-campaign analysis; present insights and recommendations to senior leadership.Work closely with brand and creative teams to ensure media and creative strategies are fully integrated.Lead, coach and develop two direct reports, building future capability in the team.About you

Proven track record in media planning and buying, ideally within FMCG or consumer brands.Deep knowledge of the media landscape, channel performance and cost dynamics.Strong analytical mindset with experience turning data into actionable insights.Skilled in managing agencies, budgets and senior stakeholder relationships.Collaborative and adaptable leader with excellent communication skills and attention to detail.Thrives in a fast-paced, high-growth environment.

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