OverviewSenior Advocacy and Influence Manager - LUXE Division, Armani

I am the SENIOR ADVOCACY and INFLUENCE MANAGER and I am responsible for defining and implementing advocacy and consumer engagement strategy in social channels (influencers and boosting).

A DAY IN THE LIFE

Drive and implement the advocacy strategy, forecast KPIs.

Own the advocacy budget and be accountable for defining priorities by making strategic investment decisions, based on business priorities, consumer insight, media data and IRM.

Work collaboratively with other teams to ensure excellence in integrated plans across engagement touchpoints.

Manage the day-to-day relationship with the AandI agency (contracts), DMI, Fashion House to nurture a strong, collaborative partnership

Drive NPD + Pillar AandI strategy and Flagship moments for the brand

Collaborate with team to ensure integrated boosted media is embedded into the plan drive SOI

Analyse performance data and provide strategic recommendations to gain insight and drive optimization with the agency.

Be responsible for advocacy reporting and deep dives for the brand - share relevant learnings with wider team (incl. DMI and Zone) and analyse the ROI of associated activation

Be the main point of contact for DMI, Fashion, VIP, major brand events

Put trends and learnings into future campaigns to ensure best AandI results.

Constantly seek to innovate through strategies or technology. Act as a change champion.

Own and manage all paid advocacy reporting and budget controlling files.

KPIs

SOI (Reach and Engagement)

CPV / CPE

# of activated influencers and retention

Deliverables / Outcomes

Multi-brand / Brand advocacy paid strategy

AandI Briefs for the agency and forecasting (annual, campaign, performance)

Post campaign summaries for brand team

Timely and seamless delivery of campaigns

Great working relationships with agency, Luxe CDMO, Multi-Div CDMO and brand teams

"Mouthpiece" of agency and CDMO expertise within brand teams

In-Depth Knowledge

UK and Ireland AandI landscape and competitor activity

Consumer trends and segmentation (targets groups, needs)

Media metrics (boosting)

Zone CDMO guidelines

UKI CDMO initiatives (IRM, I1 database)

What We OfferOur industry-leading award-winning benefits package shows how much we value our people. We know they\''re at the heart of L\''Or e9al\''s success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You\''ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl\''s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L\''Or e9al. We\''ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there\''s lots more too!

Who We AreL\''Or e9al is present in 150 markets on five continents. For more than a century, L\''Or e9al has devoted itself solely to \"Create beauty that moves the world\"; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone and our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

In the L\''Or e9al Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lanc f4me, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

How We RecruitAt L\''Or e9al, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That\''s the beauty of L\''Or e9al.

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