This Is Not a Steady-State Role. A well-established, much-loved British organisation is at an inflection point. The brand is strong, the audience passionate, and the physical network extensive and now is the moment to unlock the next chapter of growth. That''s the mandate. The incoming Director of Sales and Marketing joins the Senior Leadership Team with full ownership of sales, marketing, digital, brand, content, PR, partnerships and revenue, and a clear brief to build and deliver the growth strategy that gets this organisation to where it needs to be.The Opportunity You''ll lead a multi-disciplinary team of circa 35 people and hold a significant marketing budget, with accountability for every major revenue stream. You won''t just be executing a plan. you''ll be shaping it alongside a truly collaborative SLT that''s energised and ready to move.Key priorities:Build and execute an integrated sales and marketing strategy that drives growth beyond the traditional customer baseImprove acquisition and retention performanceMaximise the customer base and yield through smarter pricing and channel strategyElevate the digital experience; website, booking platform, paid acquisitionChampion AI-enabled marketing to improve efficiency, content and insightLead, develop and future-proof a talented teamWho We''re Looking For A commercially sharp, digitally-fluent senior marketing leader who''s delivered measurable growth in a complex, customer-focused organisation. You bring strategic clarity