About the role As a Data Analytics Senior Analyst, you will play a pivotal role in transforming raw data into strategic insights that drive decision-making across the organisation. You will be responsible for the design and implementation of analytical solutions while ensuring data integrity, accessibility, and visualisation standards. This role requires both a sharp analytical mindset and strong collaboration and management skills, as you will collaborate with cross-functional teams to identify business opportunities, track performance, and optimise outcomes. With a finger on the pulse of emerging technologies and data trends, you''ll help shape our data-driven culture and elevate how we understand our customers, prospects, operations, marketing performance and growth. In this role your key responsibilities will include but not be limited to: Develop and execute a comprehensive data analytics strategy aligned with business objectives Oversee a junior Data Analyst, providing mentorship and guidance Design and implement a data quality improvement strategy to resolve existing issues Help support the delivery and ongoing optimisations of a centralised marketing dashboard to provide unified visibility into campaign performance Build and automate dashboards to track ROI on marketing campaigns Identify reporting needs and implement automated data flows to reduce manual effort Drive initiatives to reduce data quality issues in HubSpot Build strategies for augmenti