Sector: Construction Products / Building Materials / B2B ManufacturingLocation: Hereford, Herefordshire (hybrid)Salary: £50k - £60k + bonusWe are recruiting on behalf of a well-established B2B construction products and building materials business that is looking for a Commercial Marketing Manager with a strong sales mindset and a track record of delivering measurable results.This role is for someone who wants marketing to directly drive revenue, not just visibility.The OpportunityOur client is a long-standing business operating within the construction and building products sector, supplying solutions into a trade and contractor-led environment.They are now seeking a commercially minded marketing professional to take ownership of lead generation, website performance and return on marketing investment, working closely with the sales team to support growth.While brand and longer-term positioning will form part of the wider journey over time, the immediate and primary focus of this role is performance and commercial delivery.Your Key ResponsibilitiesDrive website sales revenue and improve conversion performanceDeliver high-quality, qualified leads to the sales teamOwn, manage and optimise PPC and digital marketing spend, with clear ROI accountabilityManage and challenge external marketing agencies to ensure commercial resultsWork closely with the sales team to align campaigns, messaging and lead follow-upTake full ownership of marketing budgets and justify spend in commercial ter