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Permanent

Marketing Manager

Beaconsfield
money-bag £60000 - £65000/annum Yearly Bonus + Company benefits
223997782
Posted Yesterday

We are seeking a dynamic and commercially driven Marketing Manager to lead the marketing strategy and execution for our developments across Berkshire, Surrey, Sussex. This is a pivotal role, ensuring our brand presence, customer engagement, and lead generation are maximised across all active and upcoming sites.

Key Responsibilities

  • Strategy & Planning

    • Develop and implement marketing campaigns to support sales targets across multiple live developments.

    • Manage budgets and ensure marketing activity delivers ROI.

    • Support product positioning and pricing strategies alongside Sales & Marketing Director.

  • Brand & Campaign Management

    • Oversee all development launches, ensuring cohesive branding across signage, brochures, online listings, and events.

    • Maintain consistent brand messaging across digital and offline channels.

    • Manage PR and media opportunities to enhance reputation.

  • Digital Marketing

    • Drive lead generation through website, portals, SEO/SEM, and social media campaigns.

    • Monitor digital performance analytics to maximise customer engagement.

    • Work with agencies on targeted campaigns for specific buyer demographics.

  • Team & Agency Management

    • Manage relationships with creative, PR, and media agencies.

    • Oversee Marketing Coordinators/Assistants ensuring smooth campaign delivery.

    • Support the Sales team with collateral, events, and customer engagement tools.

  • Customer Insight & Market Research

    • Conduct competitor analysis and monitor market trends to inform strategy.

    • Use customer feedback to shape marketing and improve buyer journey.

    • Ensure all marketing reflects the aspirations and lifestyle of our target audiences.

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