Area Sales Manager (North UK) £55k + 20% bonus Sick of flogging low quality kit and being treated like an order taker? You know the drill. Customers push for discounts because they do not trust the product. Managers want more calls and more quotes. The support you get is basically a spreadsheet once a month and a pat on the head. Hard to take pride in the job when the tools you are given are not up to scratch. Here is what is different: They sell premium kit that engineers actually respect. The kind of equipment that does not fail, does not need excuses, and does not damage your reputation. You are not discounting your way to a deal. You are solving problems. Proper technical value led selling. And you are trusted to run your patch like a grown up. No micromanagement. No daily dashboards. Just autonomy, support when you need it, and a brand with enough credibility that you do not need to blag your way through conversations. The reality: You will cover the North including Yorkshire, the North West, the North East and Scotland. You will build and develop relationships across industries like pharma, labs, semicon, automotive and wider industrial users of high purity gas control equipment. New business, yes. But also long term consultative partnerships where logic, curiosity and honest conversations beat hard selling every time. You will get deep into customer challenges, understand their processes, and recommend high quality high accuracy kit that actually solves issues. Think m