Role: Social and Digital Marketing ExecutiveLocation: KetteringHours: Full-time, Monday to Friday (office based)Salary: £28,000 per annumWant to put your creative skills and digital marketing experience to good use? An excellent opportunity has now arisen for a Social and Digital Marketing Executive to join a well-established client.Duties of a Social and Digital Marketing Executive: Manage social media Plan content calendars, schedule posts and manage social media feeds across platforms including Instagram, Facebook, LinkedIn and TikTok, engaging with new and existing audiences. Create engaging content Write social media copy, develop website content, design graphics, take photographs and shoot and edit short-form videos using a smartphone and editing tools. Manage digital campaigns Support and deliver paid advertising campaigns across Google Ads, Meta Ads Manager and LinkedIn Ads, ensuring all promotional content aligns with brand guidelines. Improve online visibility Optimise website copy, meta descriptions and keywords to improve SEO and increase organic search traffic. Support email marketing Plan, create and schedule email marketing campaigns to engage both new and existing customers. Track performance Monitor campaign performance using Google Analytics and social media insights, measuring engagement, reach, conversions and ROI to improve future marketing activity. Support award submissions Research and write compelling entries for industry award submissions. Keep ..... full job details .....