Digital Marketing Manager, Asset Management Location: London (Hybrid working - 2 to 3 days per week in the office) Overview An established investment management business is seeking a commercially focused Digital Marketing Manager to lead digital strategy and drive high-quality lead generation across B2B audiences. This is a visible, hands-on role within a collaborative marketing function, working closely with sales and senior stakeholders to deliver measurable growth. The Role of Digital Marketing Manager: This position sits at the centre of marketing activity, owning digital performance across paid, owned and earned channels. You will shape digital acquisition strategy, optimise customer journeys, and enhance website performance to support business objectives. This is an opportunity for someone ambitious who wants to take ownership, introduce fresh thinking, and deliver impactful, data-led campaigns in a regulated environment. Key Responsibilities of Digital Marketing Manager: Digital Strategy and Performance Develop and execute B2B lead generation strategies across digital channels Manage and optimise digital budgets to maximise ROI Build and refine full-funnel acquisition journeys using data and testing Monitor performance, attribution and reporting, linking activity to commercial outcomes Stay current with digital trends, platforms and regulatory developments Website and Digital Experience Own website strategy, UX and conversion optimisation Use analytics and in