The RoleAn exciting opportunity has arisen for a self-motivated and passionate CRM Executive to join a dynamic and fast-growing retail and eCommerce organisation operating in the art sector. This is a critical role in shaping and executing client communication strategies across the customer lifecycle-from lead generation to long-term retention.As the CRM Executive, you will work closely with the Head of Digital Marketing to deliver engaging, data-driven campaigns through automation and personalisation. You''ll be instrumental in improving customer engagement and retention, with a focus on quality communications and best-in-class practices in data protection and marketing performance. Job Title: CRM ExecutiveLocation: Birmingham City Centre Salary: 30,000 + Bonus Contract: Full time, permanent - 1 day working from home post probation Start date: May - July 2025 Key RequirementsPlan and deliver engaging client communication strategies to support digital and retail business objectives.Develop and execute personalised and automated email campaigns using behavioural and activity data.Partner with digital marketing teams to enhance lead acquisition and grow the subscriber base.Maintain and improve CRM database health through accurate segmentation and targeting.Create a structured testing and optimisation programme across all customer touchpoints.Collaborate with in-house creative teams to ensure all communications are visually compelling and on-brand.Report regularly on performanc