Are you passionate about building customer journeys that drive measurable business growth?Our client, a global fintech business is seeking a Performance Marketing Specialist to join a high-performing growth marketing team responsible for driving customer engagement, retention, and revenue across key European markets.This is a 12 month contract (with potential for extension) working on a hybrid basis (or remote basis if further afield) owning end-to-end lifecycle programs, shaping customer experiences at scale, and influencing the future of rewards, loyalty, and growth initiatives within a globally recognised fintech business.What You''ll Be DoingDevelop evergreen always on CRM campaigns that drive business outcomesManage audience segmentation and targeting to optimize campaign performanceCollaborate with leadership, finance, and analytics teams to align strategies and reportingOversee the delivery of seamless end to end experiences across channels (app, email, web, onsite)Embed relevant content across customer lifecycle stages to address key needsDriving growth in EU markets across the full lifecycle (Performance Marketing function)Build out e2e journeys that encompass comprehension, triggers, incentives, referralsExposure to next best action roadmap and execution/optimizationBuild out more programs that enhance the Rewards/Loyalty programAbout you:CRM/ Performance Marketing Experience on Owned and Operated channels (Paid media would be highly desirable)Analytical with comfor