A market-leading 1 billion UK manufacturing and distribution group is looking for a motivated Area Sales Manager to join their dynamic team. This is an excellent opportunity to work in a fast-paced, customer-focused environment where you can make an impact and build strong B2B relationships with customers in your area.You''ll be joining a leading manufacturer and distributor of lighting and site electric products belonging to a global group of companies who employ over 1,700 people throughout the UK. They are a well-established business with a fantastic reputation and are a key supplier to the UK electrical wholesale and electrical contractor market.Role ResponsibilitiesDevelop and Execute Sales Strategy: Create and implement a comprehensive sales strategy aligned with business goals and sales forecasts. Consider new product launches, promotions, market trends, and competitor activities within the wholesale/contractor sector.Strengthen Key Customer Relationships: Build and maintain strong relationships with existing key customer accounts. Collaborate closely with these customers to effectively meet their needs and identify opportunities for mutual profitable growth.Maximise Sales Opportunities: Proactively seek new business opportunities and convert them into profitable sales. Identify and capitalise on potential sales avenues to enhance revenue.Plan and Report Sales Activities: Plan, forecast, and report sales activities within your designated area. Track performance against