Senior Business Analyst (Salesforce) Location: London (Hybrid Working) Type: PermanentThe OpportunityWe''re seeking an experienced Senior Business Analyst to join a high-performing technology and product delivery team within a leading UK organisation undergoing significant digital transformation.This is an excellent opportunity for a Business Analysis professional who thrives in complex environments, enjoys shaping strategic outcomes, and can bridge the gap between business objectives and technology delivery. You will play a key role in driving change, improving customer and business outcomes, and helping maximise the value of Salesforce and related technology platforms. What You''ll Be DoingLead analysis of complex business challenges across multiple teams, processes and technology platforms.Facilitate workshops, discovery sessions and stakeholder interviews to identify business needs and opportunities.Translate strategic objectives into clear, actionable requirements and delivery outcomes.Develop current-state and future-state process models, operating models and capability assessments.Define and manage epics, user stories, business rules and acceptance criteria within agile delivery teams.Collaborate closely with Product Owners, Architects, Engineers and UX specialists to shape solutions.Ensure regulatory, business and customer requirements are fully understood and traceable through delivery.Support product prioritisation by balancing business value, risk, technical ..... full job details .....