Job title: Digital Marketing Lead Location: Coventry Contract: Permanent, Full time, Hybrid in office 3 days a week Salary: Up to 40,000 The roleWe are recruiting on behalf of a values-led retail organisation for an experienced Retail Digital Marketing Lead to shape and deliver an integrated digital brand and marketing strategy across social media, email, websites and emerging digital platforms. This role will lead customer-centric, data-driven campaigns across multiple retail services, champion brand values, and drive measurable growth through engaging digital experiences, community connection and innovation.Key RequirementsLead the development and delivery of a comprehensive digital brand and marketing strategy across social, email and webStrengthen brand perception through compelling, values-led digital content and storytellingDeliver personalised, data-driven campaigns to increase customer lifetime value, engagement and loyaltyOwn and evolve an integrated CRM strategy covering the full customer lifecyclePlan and execute high-impact digital campaigns to drive engagement, footfall and commercial performanceOversee social media activity across paid, owned and earned channelsLead the development and enhancement of digital platforms, including mobile app functionalityUse analytics, insights and A/B testing to optimise performance and ROICollaborate closely with internal stakeholders and external agencies to deliver aligned campaignsManage budgets and coach and develop a Digit