We''re working with a well-established UK training / development business to hire a Senior Marketing Manager to own the growth plan, lead targets, and go hands-on across the key demand channels.This is a true "lead it, and do it" role: you''ll set the marketing direction across multiple product lines, while personally driving performance across search, website conversion, and database/lifecycle marketing. You''ll also lead and develop a Marketing and Growth Manager (who oversees day-to-day activity with solid foundations already in place).Role: Senior Marketing ManagerLocation: Liverpool Centre (Hybrid)Type: PermanentSalary: DOAKey responsibilities include:Own the marketing strategy and annual plan (agreed with directors) across multiple business linesTake full ownership of the lead target and where budget/effort should be allocated to hit itDrive demand generation hands-on: SEO/AEO, website optimisation and conversion rate improvementMaximise value from an existing CRM/database: segmentation, comms, nurture journeys, cross-sell/upsell lead generationDevelop positioning and messaging that resonates with senior decision-makersProduce monthly performance reporting (HubSpot) demonstrating marketing impact on pipelineLead through others: manage and develop a Marketing and Growth ManagerKey skills and experience:Senior B2B marketing experience with a track record of generating qualified leads for "considered purchase" servicesStrong, hands-on capability in search (SEO/AEO) and ..... full job details .....