Overview

About Us: Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Street and Premium Fashion, Outdoors and Gyms with over 60,000 colleagues and over 3,400 stores across several retail fascias in over 30 markets around the world. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.Role Overview

Global Head of Marketing Effectiveness. As part of the Customer team, the candidate will be responsible for building a Marketing Analytics and Measurement roadmap to be deployed within the organization. They will have under their responsibility AdTech and MarTech standards deployment, Analytics (including Media, Content, Audience and Site), Media efficiency and measurement (including Competitive analysis, Brand Equity tracker, MMM, MTA…). With the deployment of standardized process and metrics, they will fuel teams with full funnel media and marketing performance insights, driving business outcomes through marketing effectiveness. This new role at the Group level is critical to accelerating our global data-driven marketing and media transformation. It requires advanced media analytics and measurement capabilities, proactivity, and strategic vision, as well as a good understanding of AdTech, MarTech, Media, Data and measurement partners ecosystem.Key Responsibilities

Devise and apply a measurement framework across all JD media and marketing channels inclusive of online, offline, brand and performance tacticsDefine attribution models and adapt to new developments in marketing measurementBuild LTV prediction models and ROI modelsOwn growth data strategy and infrastructureDevelop Media Mix Modelling to understand long-term impact of Marketing activity; derive insight from supporting partner modelsAssist teams in synthesizing attribution signals from multiple sources (GA4, MMM, etc) to direct marketing spend in real-time by performance and brand channelUnderstand and direct teams toward the most cost-efficient way to grow brand awareness, brand love, and long-term brand equity across both mature and emerging global marketsWork closely with media and marketing teams to ingest and synthesize data from ongoing campaigns; leverage campaign insights to recommend future optimizations and plans for aligned objectivesDeliver a thorough performance retrospective of seasonal campaignsMonitor the impact of brand equity on business metricsBuild dashboards, reports and queries to serve business stakeholders in their ambition to most effectively allocate marketing spendConduct deep-dive analysis to understand complex problems; present objective, data-rich perspectives on marketing effectivenessDemonstrate the impact of channels (organic, paid, by platform, and media format) on awareness, consideration, conversion and customer acquisition, retention, and lifecyclesMeasure creative effectivenessLead the development of clear and concise group media dashboards that will deliver real-time performance insights in an intelligent and digestible mannerSkills and experience

Previous experience in the measurement of large media and marketing budgets in an omni-channel, top-tier retail environmentExperience in building/supporting multi-channel media planningExperience building customized multi-channel attribution models, both internally built and leveraging leading platformsExperience in Marketing automation and automated bidding strategiesGreat skills with SQL and databasesProven track record identifying ongoing opportunities, generating media efficiency and business developmentEntrepreneurial and proactive, outside-of-the-box thinking and comfortable working across functional teams with diverse stakeholdersHighly disciplined and rigorousExcellent communication and interpersonal skills and an ability to communicate complex concepts in simple, clear languageSeniority level

ExecutiveEmployment type

Full-timeJob function

Marketing and SalesIndustries: Online Media

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