Digital Analyst (Maternity Cover) January August 2026 Central London Hybrid £30,000 £35,000Introduction I m recruiting on behalf of a specialist banking client looking for a Digital Analyst to join their RBL Marketing team on a fixed-term maternity cover contract.This role supports the Senior Marketing and Communications Manager in driving digital acquisition across savings products, improving website performance, and optimising the Bank s digital onboarding journey.You ll work across PPC, SEO, CRO, UX/UI improvements, website optimisation and digital reporting to increase enquiries, account openings, and total deposit value. Key Responsibilities Digital Acquisition and PPC Implement Google AdWords (including AI mode), monitor impressions, CTR, and conversion rates. Analyse campaign results and recommend optimisation actions. Manage advertising performance on comparison sites (e.g., Moneyfacts). SEO and Website Optimisation Support delivery of the Bank s SEO strategy with the digital agency. Improve website UX, UI, navigation and landing pages to increase conversion rates. Maintain and optimise digital onboarding forms (Zoho Forms). Enhance page titles, internal links, backlinks and overall site architecture. Report on SEO and CRO performance using Google Analytics. Content, Email and Social Performance Deliver email campaigns using Spotler Mail+ and report against industry benchmarks. Monitor social media click-through and engagement metrics. Produce contact lists for