General Manager - Founder-Led Activewear BrandLocation: Bolton / Greater ManchesterSalary: 60,000- 80,000 plus performance-related bonusReports to: Founder and CEOThe Opportunity:Our client is an established UK activewear brand with a strong direct-to-consumer business and an international customer base.The company is seeking a commercially minded General Manager to take increasing responsibility for its day-to-day leadership and performance.This is a newly created, hands-on role covering commercial performance, ecommerce, product, operations, finance and people. You will work closely with the Founder, strengthen the company''s operating model and help deliver its next stage of profitable growth.There is a genuine opportunity to progress towards Managing Director over the next three to five years.The Role:You will translate the Founder''s vision into clear priorities, plans and measurable results.Your responsibilities will include:Leading the day-to-day commercial and operational performance of the businessTaking increasing ownership of the PandL, budgets, forecasts and management reportingImproving revenue, margin, profitability, cash generation and working capitalLeading ecommerce trading and improving conversion, customer acquisition and repeat purchaseStrengthening product, merchandising, stock and promotional planningImproving stock turn, full-price sell-through and aged-inventory managementOverseeing supply chain, fulfilment, returns and customer serviceIntroducing ..... full job details .....