Head of AI, Global Marketing Heathrow (50/50 Hybrid) Up to 630/day (Inside IR35) Duration: 12-Month Contract The Mission: Lead the Transformation to AI-First MarketingOur client is revolutionising travel through technology. As AI continues to reshape the commercial landscape, they are building a world-class, AI-first marketing capability to drive smarter execution, stronger performance, and exponential business growth.We are seeking a visionary senior leader to define, own, and execute the AI strategy across Global Marketing-permanently embedding AI into how the brand plans, executes, and delivers value at scale.The Role FocusAs the Head of AI for Global Marketing, you will bridge the gap between cutting-edge technology and commercial marketing execution. Your mandate will include:Strategy and Roadmap: Define and implement the overarching AI strategy and roadmap for the global marketing function.Workflow Integration: Embed AI tools into end-to-end marketing workflows to radically boost efficiency and effectiveness.Operating Model: Build, scale, and future-proof an AI-first marketing operating model across global, regional, and local teams.Governance and Risk: Partner with enterprise AI, tech, and risk teams to establish robust governance and ethical AI frameworks.Capability and Adoption: Drive organizational change, upskilling teams and fostering a culture of AI adoption.Value Realisation: Establish metrics to measure, optimize, and showcase AI-driven impact on marketing perf