Sales Manager UK & Europe

Salary - DOE, -40,00055,000

20% Sales Bonus

We are seeking an experienced and commercially driven Sales Manager - UK & Europe to develop and grow sales across an assigned territory

The role will focus on generating new business, developing existing customer relationships, identifying market opportunities and delivering sustainable, profitable growth. The successful candidate will promote a comprehensive range of industrial equipment, associated products and services to customers across a variety of sectors

Key Responsibilities

• Develop and implement a regional sales strategy and action plan to achieve agreed sales targets and budgets
• Generate new business through proactive prospecting, networking, cold calling and market development
• Develop and maintain strong, long-term relationships with existing and prospective customers
• Identify opportunities to increase revenue within existing accounts and develop new areas of business
• Research and identify new markets, customers, industries, partnerships, products and services
• Identify key decision-makers within target organisations and develop relationships with appropriate contacts
• Follow up on dormant accounts, existing quotations and new enquiries to maximise conversion opportunities
• Negotiate commercial agreements
• Prepare accurate technical and commercial quotations in response to qualified enquiries
• Monitor sales performance against budget and develop action plans where required
• Produce regular sales reports, including forecasts, customer visit reports, competitor information and pipeline updates
• Maintain accurate and timely records of customer activity, opportunities and sales progression within the CRM system
• Ensure successful orders are communicated promptly and accurately to the relevant internal departments for processing and delivery
• Work closely with sales, engineering, production, procurement, finance and other internal teams to ensure customers receive appropriate solutions
• Deliver product, technical, hydraulic and sales presentations or training to customers, distributors and other relevant stakeholders
• Support the development, training and motivation of existing customers and distributors
• Attend customer sites, exhibitions, conferences, trade shows and industry events across the UK and Europe
• Contribute to the wider sales and marketing strategy and provide market feedback to support business development
• Keep up to date with market trends, competitor activity and developments within relevant industries

The successful candidate will be expected to develop opportunities across a broad range of sectors, which may include:

• Pump and equipment rental
• Water and wastewater
• Utilities
• Municipalities
• Construction
• Civil engineering
• Mineral extraction and mining
• Oil and gas
• General industrial
• Manufacturing
• OEMs
• Plant and equipment hire

You will:

• Proven experience in face-to-face B2B sales, preferably within an industrial, equipment, rental, engineering or technical environment
• A demonstrable track record of generating profitable business and achieving sales targets
• Strong commercial and financial awareness, including experience with budgets, margins and commercial negotiation
• The ability to work independently and effectively manage a territory without close day-to-day supervision
• Strong organisational and time-management skills, with the ability to plan daily and weekly customer activity
• A genuine ability to identify opportunities, develop leads and convert prospects into profitable business
• Strong customer service skills and a commitment to developing long-term commercial relationships
• A willingness and ability to travel extensively throughout the UK and Europe, including overnight stays when required

Key activities

• Developing and executing territory sales plans
• Building and managing a healthy sales pipeline
• Maximising opportunities within existing customers
• Developing new accounts and markets
• Managing the full sales cycle from initial contact through to order completion
• Ensuring opportunities are followed up promptly and effectively
• Maintaining appropriate levels of profitability and commercial discipline
• Providing accurate forecasts and reporting against agreed targets
• Monitoring competitor activity and market developments
• Identifying opportunities for new products, services and applications

Customer & Internal Relationships

The role will require close collaboration with internal departments to ensure customer requirements are clearly understood and that the appropriate technical, commercial and operational solutions are delivered

The successful candidate will also contribute to developing strong relationships with distributors, partners and other external stakeholders

The role requires regular travel throughout the UK and Europe

• Visit existing and prospective customer sites
• Attend trade shows, exhibitions and conferences
• Conduct customer meetings and presentations
• Support distributor and partner activities
• Travel and stay away from home when required to support business development and customer requirements

Success in the role will be measured through

• Achievement of agreed sales and revenue targets
• Profitable business generation
• Growth within existing customer accounts
• Acquisition of new customers
• Development of new markets and opportunities
• Customer relationship development and retention
• Quality and accuracy of sales forecasting and CRM information
• Effective collaboration with internal teams
• Delivery of agreed regional sales plans