Business Analyst - Salesforce/AI Transformation Initial 2 Month contract Hybrid - 1-2 days per week on site in London (Apply online only) per day (Inside IR35) We are seeking an experienced Business Analyst to support a major AI-enabled business transformation programme within the financial services sector.Working closely with business stakeholders, product owners and technology teams, you will be responsible for translating business requirements into clear functional specifications, user stories and practical solutions. The role will focus on CRM optimisation, process improvement and the adoption of AI-driven capabilities. Please note - The selected candidate MUST HAVE strong AI-enabled transformation AND Salesforce Key ResponsibilitiesGather, analyse and prioritise business requirements across business and technology teams.Translate requirements into user stories, acceptance criteria and process flows.Facilitate workshops and engage with stakeholders to understand business needs.Analyse CRM processes and identify opportunities for improvement, automation and AI adoption.Define and validate business scenarios and functional requirements.Support functional testing, UAT and the overall delivery lifecycle.Contribute to MVP definition, business value assessments and project documentation.Required ExperienceStrong Business Analysis experience within technology or digital transformation programmes.Previous experience within Financial Services or Banking.Good understanding of ..... full job details .....