Senior Growth Marketing Manager, Germany

UK - HQ - LondonAbout Euc

We’re making good health last life a lifetimeMore than 1 billion people globally live with obesity — a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.Eucalyptus is the company behind “Juniper”, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.Our published clinical research demonstrates that our combined approach to weight management and lifestyle change means that our patients are 4x as likely to lose significant weight through their course of treatment with Juniper.Since launching, we’ve grown fast to support millions of patients. In 2024 alone…Globally, grew revenue by >120% YoY and grew our valuation to >$500M USD, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe and AirBnbGrew to over 100,000 monthly active patients globally across our weight management programGrew from 5,000 to >50,000 patients in the UK in the last 12 months, and received selectiveNICE endorsement to provide service to the NHS5x’d our German patient base in 2025 aloneOur Germany business is the leading digital obesity clinic in the country and growing rapidly:We have 5x’d our Germany business in the first 6 months of 2025, with our acquisition growing 12x over the same periodWe have built the leading digital obesity clinic in Germany in

We operate like our own startup with complete PandL control, hiring autonomy, and a super lean, tight knit team of superstars jamming together to build to $250m+ ARR over the next 2 yearsYou will be one of the founding members of this team, helping to shape its growth and culture, and charting its path to becoming Germany’s largest digital healthcare companyWhat’s next?Our goal for the next 3 years is to be supporting 1 million patients globally -

live better for longer - by launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.We’re going to build Germany’s largest and best digital healthcare company. This will be really hard to do, but very rewarding and possibly, the adventure of a lifetime with some of the best operators you will ever work with.

If that gets you excited, let’s talk.About the role (What you’ll be doing)

Eucalyptus is looking for an experienced growth leader (w/m/d) to play a pivotal role in building our business in Germany.As our growth lead, you will inherit a 7-figure monthly spend and be responsible for growing that -5x over the next two years. We have created the leading performance marketing org for digital obesity care in Germany with an ultra lean core team ( Germany runs with complete autonomy, which means you will have ultimate control over your budget, allocation decisions, strategy, OKRs and hiring plans. Given this, we are looking for someone with the following traits:High velocity and accountability : you are essentially one of the co-founders of the Germany org. We will set you up with the autonomy and incentives of an owner. In exchange we expect you will take full accountability for its growth and will always strive to drive velocity and high performanceProbabilistic decision making : you’re able to think probabilistically and assess the nature and magnitude of the risks of your decisions. You can make these assessments with appropriate speed (rapidly or considered, depending on magnitude and reversibility) and communicate them to your ELT with appropriate hypotheses, what you need to believe and mitigants. You lead with hypotheses, make decisions based on data and always seek disconfirming evidenceNatural leader:

you understand what is required to lead a team of high performers and you enjoy the process of helping your team grow into the best versions of themselves. Like all great leaders, you are the first to take responsibility and the last to take credit.Relentlessly ambitious : You get excited by setting audacious goals, rallying the team to chase after them, celebrating the win, and doing it all over again. You understand that healthcare could be so much better and more accessible for millions of people worldwide, and are excited to relentlessly change the world.This role reports directly to the Head of International Expansion and GM, Germany, Ryan Nolan (London) and will work closely with:Brooke Loneragan - Head of Growth, UK (London)As the

Senior Growth Marketing Manager, Germany

you will:Full growth function ownership :Channel selection excellence : create and own the channel management and optimisation cadence that 10x’s our initials in

Lead your performance and creative teams to create a repeatable, testable process that generates the next wave of hero campaignsRefine attribution, unlock deeper insights and opportunities, and incorporate Facebook Advanced Analytics into standard analysis and optimization process

Drive experimentation velocity across the funnel:

Identify opportunities to improve conversion metrics, prioritise constantly and improve A/B testing velocity to best in class. We want to fail and learn - fast.Lead the way for Germany to become EUC’s best in class marketing machine

Share growth learnings with the wider global marketing team and collaborate on testing roadmaps, channel strategies to find synergies.Stay on top of industry best practice across channel and creative, and promote best-in-class performance marketing methodology within the company

Invest in Talent:

Hire, train, manage and lead a world class marketing teamAbout You (Who We’re Looking For)

Capabilities you’ll be responsible forLocal Market Experience : Deep knowledge of German consumer behaviour; familiarity with Germany’s digital healthcare landscape is a plus.Professional fluency in both German and English is required, with excellent communication skills across both languages. You spent 7+ years in growth marketing, digital marketing, or e-commerce - ideally in B2C or healthcare in GermanyFull PandL Ownership:

You will get full ownership and accountability of the marketing budget (currently around EUR 2-4M per month).This isn’t just budgeting and processes, our leaders own every metric for their country from impressions down to CAC.Leadership : You will lead a team of functional leaders across acquisition and conversion while working closely aligned with the GM, product, tech and other cross-functional leaders. You are a strong communicator who can influence across disciplines and build trust with diverse stakeholders.Talent

You will also be the final decision maker for most hiring and performance decisions within Germany, and are expected to raise the bar as the organisation maturesYou combine analytical strength with creativity : Skilled in using data to diagnose performance, develop insights, and shape strategy. You are confident in reviewing creative work across copy, video, and visual assets – and understanding what drives engagement.At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.Apply for this job

*indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV *Enter manuallyAccepted file types: pdf, doc, docx, txt, rtfDo you currently have the right to work in the Germany? * Select...What is your level of Germany proficiency? * Select...What are your minimum salary expectations for this role? (please separate base, bonus, equity and superannuation as applicable) *What is your earliest possible start date/notice period, and what is the likelihood you would be able to negotiate an earlier start date? *What are your preferences around office and remote working? * Select...Do you currently reside in Berlin? If not, where do you live now? *Where did you hear about this role? * Select...Please include a link to your LinkedIn profile *I consent to Eucalyptus contacting me in future to inform me of potential new roles or events that I might be interested in. I also acknowledge that I can unsubscribe at any time from these emails by emailing talent@eucalyptus.vc. * Select...By applying for this job, you consent to Eucalyptus processing your personal information in accordance with the Candidate Privacy Notice * Select...This voluntary self-identification form contains questions that help us comply with our legal obligations, where applicable, and assists us with our voluntary diversity efforts. Your responses will be kept for future applications and you can change them at any time.

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