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Permanent

Marketing Manager

Colchester
money-bag £50000/annum
225240078
Posted 1 week ago

We are seeking a highly motivated and energetic Marketing Manager-for our client based in-Colchester.-
You will own the full marketing function: strategy, lead generation, digital, content, brand and reporting, as the senior in-house marketing resource.
This is a hands-on management role: the right candidate will be equally comfortable setting the strategy and executing it personally. The role is responsible for driving a consistent flow of qualified sales leads to the sales team, managing the company''s digital presence, and overseeing all external creative and agency resource.

Responsibilities:

  • Own and deliver the annual marketing strategy and tactical plan, ensuring alignment with company revenue and sales targets.
  • Generate sales leads through email campaigns, LinkedIn outreach, CRM automation, and digital marketing.
  • Manage HubSpot including CRM, reporting, workflows, email campaigns, and lead tracking.
  • Run paid advertising across Google Ads, Bing Ads, and LinkedIn Ads.
  • Oversee website, SEO, and content marketing through WordPress.
  • Manage social media and maintain an active online presence.
  • Coordinate external agencies and freelancers for design, photography, video, and marketing materials.
  • Plan trade shows and events from start to finish.
  • Produce and manage marketing collateral including brochures, catalogues, case studies, and newsletters.
  • Support product launches and new business initiatives.
  • Track KPIs and ROI, reporting directly to the Managing Director.
  • Manage the marketing budget and potentially supervise future marketing staff.

Requirements

  • Proven B2B lead generation experience using HubSpot, Apollo and Expandi (LinkedIn automation) or equivalent outbound tools
  • Proficient in HubSpot CRM: workflow automation, sequences, pipeline reporting and contact management
  • Competent with Google Ads, Microsoft Bing Ads and LinkedIn Ads, campaign setup, optimisation and budget management
  • Competent using WordPress for content management and website administration
  • Strong working knowledge of Google Analytics 4, able to extract actionable insight from data
  • Proficient in social media scheduling tools (e.g. Hootsuite) and LinkedIn organic/paid management
  • Comfortable briefing and managing external creative agencies and freelancers
  • Experience managing marketing budgets and producing structured management reports
  • Marketing degree or CIM qualification preferred; B2B sector experience essential
  • Experience working alongside a sales team in a lead-generation-focused environment

Benefits

Salary- -50,000 basic
Plus profit related bonus
Hours:-7.30am - 4.30pm, 30mins for lunch.

Please note- this is an office based role

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