As the Demand Generation Marketing Manager / Marketing Manager - B2B you will lead demand generation activity to drive qualified pipeline, lead conversion and business growth. Working closely with sales and external partners, you''ll deliver integrated campaigns, content and digital strategies that increase brand visibility, engagement and acquisition. Client Details My client is growing financial services organisation that partners with businesses to provide funding, asset finance, fleet solutions and commercial lending products, helping them invest, grow and manage operations more effectively. Description The Marketing Manager - B2B / Demand Generation Marketing Manager will have the following responsibilities: Own and deliver demand generation strategies that drive qualified pipeline growth, lead quality and measurable commercial outcomes. Develop and optimise integrated acquisition and retention campaigns across digital, content, PR, events and thought leadership channels. Enhance customer journeys across websites, campaigns and events, ensuring a seamless and insight-led experience from engagement to conversion. Drive digital performance through website optimisation, SEO, landing pages, lead capture and conversion pathway improvements. Use data, market insights and stakeholder feedback to identify growth opportunities, improve campaign effectiveness and maximise marketing ROI. Partner with sales teams to create compelling content, customer success stories and ..... full job details .....