About the role This role supports the delivery of The Passage s organisational strategy objective, to build brand awareness, attract new supporters and retain them over time through our digital channels. The Digital Acquisition and Supporter Journey Officer will focus on the hands on delivery and optimisation of paid digital campaigns, email marketing and digital journeys that introduce new audiences to The Passage, encourage initial engagement, and ongoing relationships with supporters. Working collaboratively with Fundraising and Communications colleagues, the postholder will help to build, test and embed effective approaches to achieve these goals. Main duties Digital Acquisition and Paid Advertising Coordinate the delivery and optimisation of paid digital campaigns across platforms such as Meta and Google to engage and retain supporters in-line with fundraising objectives. Support the delivery of paid activity aimed at raising brand awareness, introducing new audiences to The Passage and strengthening understanding of our work and impact. Work within agreed budgets, monitoring spend and performance and escalating issues as needed. Support campaign testing and learning by trialling audiences, creative and messaging and reporting on results. Work closely with Fundraising and Communications colleagues to ensure paid activity supports wider campaigns, appeals and events. Supporter Journeys and Digital Engagement Coordinate the development and improvement of suppor