The Digital Marketing Manager will oversee and implement innovative marketing strategies to enhance brand presence and drive engagement in the IT sector. This role requires hands-on expertise in digital platforms and a results-oriented approach to achieving marketing goals.Client DetailsOur client helps organisations unlock the full potential of their content by modernising legacy systems into Microsoft 365/Azure. Using AI-powered tools like Microsoft Copilot, streamlining processes and supercharging collaboration for global teams.DescriptionDevelop and execute digital marketing campaigns to support business goals.Manage and optimise social media platforms to increase brand awareness and engagement.Oversee website content and SEO strategies to improve online visibility.Analyse campaign performance and present actionable insights to stakeholders.Collaborate with internal teams to align marketing initiatives with business objectives.Monitor market trends and competitor activities to identify opportunities.Utilise marketing automation tools to streamline processes and improve efficiency.Ensure all digital content aligns with brand guidelines and messaging.ProfileEssentialExperience in digital marketing roles within a B2B environment, ideally with exposure to IT, SaaS, technology or professional services.Hands-on PPC experience, including Google and Microsoft campaign management.Strong understanding of SEO (technical, content, local/GEO, AEO, link-building).Experience using at le