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Performance Marketing Executive

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Free SoulWe’re Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs.Working at Free Soul is more than just a job - it’s a purpose. We’re a mission-led team where everyone genuinely cares about the impact we’re making.We lead with

ownership

- taking responsibility for our work, our ideas, and the energy we bring. Each person has the freedom and trust to run with bold ideas and be accountable for making them happen.We show up with

respect and kindness

- to our teammates, our community, and ourselves. We listen. We celebrate differences. And we create a space where everyone feels seen and valued.We’re driven by a

growth mindset

- we stay curious, open to feedback, and committed to learning. Challenges are seen as opportunities, and we never stop evolving - as individuals, as a team, and as a brand.We own the women’s nutrition space by doing things differently - liberating, not restricting. We celebrate every side of her - the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is.That’s what makes Free Soul a truly special place to work.What You’ll Be DoingWe’re looking for an analytically minded Performance Marketing Executive to join our team and take ownership of our Meta and TikTok paid social channels. This is an excellent opportunity for a recent graduate or early-career professional with a strong mathematics or economics background to launch their career in performance marketing. You’ll be responsible for managing our paid social campaigns while driving new customer acquisition and revenue growth.Key ResponsibilitiesLearn to plan, execute, and optimise paid social campaigns across Meta (Facebook and Instagram) and TikTokManage campaign structures, audience segmentation, creative testing, and bidding strategiesCollaborate with the creative team to develop high-performing ads optimised for each platformAnalyse campaign performance data and translate findings into actionable optimisation strategiesPerformance Analysis and ReportingMonitor and analyse campaign performance metrics including ROAS, CAC, CTR, and conversion ratesPrepare weekly and monthly performance reports with clear insights and recommendationsSupport budget management and allocation across campaigns to maximise efficiencyLearning and DevelopmentStay up to date with platform updates, new features, and industry best practicesDevelop expertise in performance marketing tools and attribution platformsWork closely with senior team members to build comprehensive paid social knowledgeContribute fresh perspectives and innovative ideas to campaign strategyWhat We’re Looking For In YouBachelor''s degree in Mathematics, Economics, Statistics, or related quantitative fieldStrong analytical and problem-solving abilities with excellent attention to detailProficiency in Excel/Google Sheets and comfort working with data and formulasActive user of social media platforms, particularly Meta (Facebook/Instagram) and TikTok, with genuine understanding of user behaviour and content trendsNatural curiosity about digital marketing and consumer behaviourExcellent communication skills and ability to present data-driven insights clearlyInterest in creative testing and understanding what drives consumer engagementIt would be great if you hadAny experience with Meta Ads Manager or TikTok Ads Manager (even personal projects)Familiarity with Google Analytics or other web analytics toolsUnderstanding of basic statistical concepts and A/B testing principlesThis role offers excellent growth potential and the opportunity to become an expert in paid social marketing while working with cutting-edge platforms and strategies.You’ll thrive here if you’reA self-starter who loves taking initiative and ownershipCurious, commercially aware, and always looking for the “why”Ready to step into a high-impact role where your ideas matterPositive, energetic, and open to feedback, you see every challenge as a growth opportunityProud of what you do, seeing things through from concept to completionAble to embrace challenges, knowing that setbacks aren’t failures, they’re lessons and a chance to gain experiencePassionate about a purpose driven organisationWhat You’ll Get In ReturnCore working hours of 10:00-16:00. We’re all about flexibility when it comes to your hours! Feel free to adjust your schedule to fit your needsHybrid working: 3 days in the office per week (Monday, Tuesday and Thursday)Work from anywhere for 2 weeks a year25 days holiday as well as bank holidays AND your birthday off!Enhanced Family LeaveFree Soul product pantry - access to a variety of Free Soul products whilst working in the officeYour monthly Free Soul essentials, delivered to your home - for free!30% friends and family discountDog-friendly officePension planAccess to Vitality health insuranceMonthly team socials, lunch and learns and internal eventsSeniority levelEntry levelEmployment typeFull-timeJob functionMarketing and SalesWellness and Fitness ServicesReferrals increase your chances of interviewing at Free Soul by 2x

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