Pay: 45,000.00- 55,000.00 per year Job Description: My client is a leading Lighting Manufacturer in the UK. They are recruiting for a capable and experienced Area Sales Manager to join their team. Job Title: Area Sales Manager - North East Location: Field-based role covering the North East Region Salary: Competitive base salary + uncapped bonus / commission structure Job type: Full Time, Permanent About the role: As Business Development Manager you will: Identify, qualify and win new business opportunities across your designated territory/sector. Develop and build relationships with key stakeholders including wholesalers/distributors and contractors. Work closely with internal teams (product, marketing, project services) to deliver tailored proposals and solutions. Develop and execute strategic sales plans to meet and exceed commercial targets (revenue, margin, market share). Monitor market trends, competitor activity and customer needs to shape product/market strategy. Report on pipeline, forecast and performance, leverage CRM and other tools for visibility. About you: What We''re Looking For: Proven track-record in business development or senior sales in the lighting / electrical / building services / MandE industry (or closely related). Strong commercial acumen, negotiation skills and ability to close complex deals. Excellent relationship-building skills, with ability to engage at multiple stakeholder levels. Self-motivated, target-driven and able to work independently