Job title: EU Paid Media LeadLocation: London (Hybrid)Start date: Feb 2026End Date: Dec 2026 We''ve built the world''s most successful cigarette company, with the world''s most popular and iconic brands. Now we''ve made a dramatic decision. We will be far more than a leading cigarette company. We''re building PMI''s future on smoke-free products that are a much better choice than cigarette smoking. Our company is changing dramatically. Be part of the biggest transformation in the history of our company. You can be part of a truly dynamic worldwide team dedicated to a bold new vision. We are looking for a qualified Paid Media Lead to join our Global Paid Media Team and support the Paid Media Deployment Manager in the EU Region. You will be based in our Global Studio office located in London. Your role will be to support key European markets to develop andamp; deploy their paid media strategy. You will be working closely with the Global Paid Media team, Regional HUB Head and markets'' digital teams to plan, develop, implement, track and optimize our digital media campaigns. In addition, you will collaborate closely with creative teams to build and localize content and with external partners such as media agencies, publishers and media partners to connect with our audiences through relevant channels. You will be responsible for:Working with local markets andamp; local media agencies of record to define local digital paid media strategies that deliver against overall business str