B2B Marketing Manager, YouTube Advertising EMEALocation: London (St. Giles) Work Mode: Hybrid (Tue, Wed, Thu in-office) Contract: 12 MonthsThe MissionWe aren''t marketing to consumers; we are marketing to the C-suite. Your job is to convince CMOs and media agencies at brands like Unilever, L''Oréal, and BMW to shift their multi-million pound budgets from traditional TV, TikTok, and Instagram over to YouTube.You will own the narrative that positions YouTube as the "New Mainstream"-a full-funnel Powerhouse driven by creator fandom and bulletproof business ROI.What You''ll DoDrive the Full-Funnel Narrative: Prove how AI-backed tools (Demand Gen, PMax) convert views into direct sales.Weaponize Creator Fandom: Build B2B programs demonstrating why creator-led ads drive 4x more purchase intent than rival platforms.Enable Sales: Arm Google''s sales teams with the data-driven killer decks needed to win the market share war.Who You AreA strategic B2B or agency storyteller who speaks fluent "CMO and Media Effectiveness."Deeply familiar with the EMEA media landscape, video landscape, and shifting TV budgets.Data-driven, commercially obsessed, and ready to turn digital culture into corporate revenue.Randstad Technologies is acting as an Employment Business in relation to this vacancy.