CRM Manager Swindon | Hybrid Working (2-3 Days Per Week in the Office)£45,000 - £50,000 + Benefits Shape the Future of Customer Retention We''re partnering with a growing omnichannel retail business that''s investing heavily in its customer retention strategy and looking for a commercially minded CRM Manager to take ownership of its CRM function.This is a fantastic opportunity for someone who enjoys combining customer insight, data analysis and CRM execution to drive measurable business performance. You''ll own the CRM programme end-to-end, helping the business better understand customer behaviour, increase repeat purchasing and build stronger long-term customer relationships.Working closely with senior stakeholders and specialist technical partners, you''ll have the opportunity to influence strategy, improve customer journeys and make a visible impact on a growing business. What You''ll Do Own our Klaviyo programme: life cycle flows (welcome, abandoned cart, winback), segmentation, and day-to-day campaign deliveryDrive activation of database members into paying customers, turning sign-ups and engaged contacts who haven''t yet purchased into first-time buyersGrow the database itself: identify and build new acquisition routes into Klaviyo so there''s a bigger, healthier pool to activate and retainDig into customer and order data to understand repeat-purchase behaviour, and turn what you find into flows and segments that actually move the needleKeep customer data foundation ..... full job details .....