Confidential search: Head of Marketing Bedfordshire / Hybrid WorkingUp to £100,000 basic + bonus + benefitsA premium multi-site care provider is looking to appoint an experienced Head of Marketing to lead strategy and delivery across a growing portfolio of luxury care homes.This is an opportunity to join a business that has built a strong reputation around beautifully designed environments, relationship-led care, and an innovative approach to later-life living. With continued growth and new openings planned, marketing is seen as a key commercial driver across the group.You ll take ownership of the full marketing function, leading a small team while shaping brand presence, customer acquisition, enquiry generation and local market performance across multiple locations.The OpportunityThis is not a role focused on vanity metrics. Your work will directly influence occupancy, reputation, lead quality and growth.You ll work closely with senior leadership, operational teams and location-based sales/admissions teams to create campaigns that genuinely move the dial.Key ResponsibilitiesOwn and deliver the group-wide marketing strategy across a portfolio of homesDrive digital performance across website, PPC, SEO, paid social and CRM campaignsIncrease high-quality enquiries and customer acquisitionSupport new site launches and growth projectsLead local marketing activity for individual homes and regionsStrengthen brand positioning within a premium private-pay marketManage agencies, budget