Our client is an established technology platform business seeking a Marketing Data Analyst to take ownership of reporting, insights, and data-driven decision-making across their marketing function. This role focuses on transforming data into compelling narratives that inform strategy, demonstrate ROI, and enable the marketing team to self-serve analytics. You''ll work closely with their data engineering team who manage the core infrastructure, while you concentrate on extracting insights, building dashboards, and translating numbers into actionable intelligence for campaigns and commercial planning.Location: Flexible working arrangementsTHE MARKETING DATA ANALYST ROLE RESPONSIBILITIES WILL INCLUDE: Extract and analyse data from the data warehouse using SQL, designing segmentation by geography and customer groups to support targeted campaigns and performance trackingDevelop compelling Power BI dashboards and reports that track campaign performance, lead conversion, and ROI for operational teams and C-suite executivesMap the complete customer journey from acquisition through conversion, identifying funnel bottlenecks and building models to assess campaign effectivenessTransform complex datasets into narratives that fuel content creation, PR initiatives, and demonstrate platform value through engagement and revenue metricsPartner with marketing, digital, finance, and data engineering colleagues to ensure reporting accuracy and enable self-service analytics capabilities THE IDEA