Data and CRM Planner - 40,000 - Hybrid (London, Durham, Lytham or Glasgow) The Opportunity Yolk Recruitment Public Sector and Not-for-Profit team are working closely with a really interesting Civil Service organisation that works to support everyone with managing their money - with a national reach. They are looking for an experienced Data and CRM Planner who has experience leading a team of data or CRM specialists to provide insight and direction to the wider organisation. What the Data and CRM Planner will be doing You will be responsible for providing statistical analysis and insights to stakeholders across the business - predominantly supporting marketing and research projects. Define and deliver complex campaign data selections making the most appropriate use of personalisationReview existing manual selections to understand and overcome where possibles the barriers to automationProvide stakeholders with the confidence in the data selection process and the validity of the data against the campaign rationale and contentPlay a crucial role in helping to test and supporting approval process for all new data feeds and helping share this knowledge and associated use cases within the wider team What the successful Data and CRM Planner will bring to the team You will be an experienced data programmer with strong core coding ability; data warehouseand ETL experience. Experienced in transforming data into clear, compelling insights for both technical and non-technical audiences