Senior Marketing Manager Yorkshire - Hybrid Multi-Channel Retailer Salary up to £67k + Car Allowance and BenefitsA leading consumer-facing business is looking for an experienced Senior Marketing Manager to take a strategic lead across brand and performance marketing for one of its key retail brands. This is a high-impact role with responsibility for shaping the overall marketing strategy, driving customer growth and ensuring that activity across channels works together to deliver against commercial and brand objectives.The role offers significant influence across the wider business, combining strategic ownership with hands-on responsibility for media, CRM, partnerships and customer journeys. The successful individual will work closely with internal teams, agencies and external partners to deliver ambitious, insight-led marketing campaigns.The RoleThe Senior Marketing Manager will take a big-picture view of the brand''s marketing activity, ensuring campaigns and channels are aligned and working effectively together. They will own media strategy, buying and measurement, alongside CRM strategy and execution, while identifying new partnership opportunities and using customer data to improve journeys and experiences.The role will also provide leadership and development for the media and CRM teams, requiring an individual who is commercially minded, highly collaborative and confident influencing stakeholders across the organisation.Key ResponsibilitiesDevelop and protect the brand ..... full job details .....